About the show

Marketing in iGaming, honestly

Brought to you by Digital Footprints, Footprints in the Market is the podcast about marketing in iGaming. Honest conversations with the people doing the work, from operators, affiliates and suppliers.
Sharon McFarlane

Sharon McFarlane

Host · MD, Digital Footprints

Your host

Hosted by Sharon McFarlane

Founder and Managing Director of Digital Footprints, the full-service agency built for operators, affiliates and suppliers. Fifteen years in iGaming, and an agency scaled from start-up to more than 75 clients worldwide. She is also Managing Director of Game Changing Media.
Over four seasons she has sat down with marketers from operators, affiliates and suppliers to talk about the wins, the mistakes and the lessons.

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Digital Footprints

The iGaming marketing agency behind the show, built for operators, affiliates and suppliers in iGaming.

Season 4 headline sponsor

BetComply, headline sponsor
Interested in partnering? See advertising.

Be our guest

Got a story worth telling? Sit down with Sharon.