As well as our webinar, and regular content from the Digital Footprints team, we also have regular contributions from other experts within the space, to give you a wholistic view of marketing within iGaming. Here is the team below!
Sharon McFarlane is the Founder, and Managing Director of the award-winning agency Digital Footprints, a full-service agency that was created especially to service operators, affiliates and suppliers. With 15 years of experience within the iGaming space, she is an industry veteran!
Scaling her agency from start-up to over 75 clients worldwide, she has a wealth of knowledge to share with marketing professionals in iGaming. She also is Managing Director of Game Changing Media, a new business venture that will help operators and affiliates activate and execute sponsorship agreements that will align with brand values and provide a ROI.
Sharon McFarlane is the Founder, and Managing Director of the award-winning agency Digital Footprints, a full-service agency that was created especially to service operators, affiliates and suppliers. With 15 years of experience within the iGaming space, she is an industry veteran!
Scaling her agency from start-up to over 75 clients worldwide, she has a wealth of knowledge to share with marketing professionals in iGaming. She also is Managing Director of Game Changing Media, a new business venture that will help operators and affiliates activate and execute sponsorship agreements that will align with brand values and provide a ROI.
Steve Lee is the Founder and Managing Director of Digital Footprints, a leading digital agency built for the iGaming industry. With over 10 years of experience and a portfolio of 75+ clients globally, Steve is known for delivering high-impact UX and strategy that drives results.
From fast-scaling operators to global suppliers, he helps iGaming brands grow through bold creative, conversion-focused thinking, and digital that cuts through the noise.
Steve Lee is the Founder and Managing Director of Digital Footprints, a leading digital agency built for the iGaming industry. With over 10 years of experience and a portfolio of 75+ clients globally, Steve is known for delivering high-impact UX and strategy that drives results.
From fast-scaling operators to global suppliers, he helps iGaming brands grow through bold creative, conversion-focused thinking, and digital that cuts through the noise.
Roberto is the Account Lead at Digital Footprints. With a background in writing for the iGaming space for leading brands like Gambling Insider, he liaises with clients and supports campaigns across a range of platforms and touchpoints.
Roberto is also our primary videographer, editor and producer of the Footprints in the Market webinar series.
Roberto is the Account Lead at Digital Footprints. With a background in writing for the iGaming space for leading brands like Gambling Insider, he liaises with clients and supports campaigns across a range of platforms and touchpoints.
Roberto is also our primary videographer, editor and producer of the Footprints in the Market webinar series.
Sandy is a creative Graphic Designer with 3 years of experience crafting compelling brand identities and promotional materials. Proficient in design principles and processes, with a strong background in branding and promotional design. Skilled in Adobe Creative Suite, typography, and layout design, delivering visually engaging solutions that resonate with target audiences and elevate brand presence.
As an in-house designer at Digital Footprints, Sandy has directed branding projects for numerous online casinos and, furthermore, was tasked with creating the visual identity of Footprints in the Market, giving it the recognition, impact and prevalence it deserves.
Sandy is a creative Graphic Designer with 3 years of experience crafting compelling brand identities and promotional materials. Proficient in design principles and processes, with a strong background in branding and promotional design. Skilled in Adobe Creative Suite, typography, and layout design, delivering visually engaging solutions that resonate with target audiences and elevate brand presence.
As an in-house designer at Digital Footprints, Sandy has directed branding projects for numerous online casinos and, furthermore, was tasked with creating the visual identity of Footprints in the Market, giving it the recognition, impact and prevalence it deserves.
Martin Hodges is an accomplished professional whose 15-year career spans the vibrant world of iGaming.
With an extensive background enriched with diverse experience, Martin brings a deep level of expertise and strategic insight to his role as CMO. Before taking the helm of marketing at BetComply, Martin refined his skills in pivotal roles within marketing strategy and brand development across several top-tier gaming companies.
At BetComply, he is a pioneer, leading the initiative to leverage advanced digital marketing techniques and data analytics. With a keen focus on brand loyalty, Martin operates at the forefront of technology and innovation, continually pushing the boundaries to position BetComply as a leader in the iGaming industry. His visionary approach not only drives growth but also exemplifies cutting-edge marketing practices.
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With over 5 years’ professional experience working with many of Europe’s leading gaming brands, Dan has a proven track record in delivering sustained, exceptional growth in the online gaming community. Highly experienced in online gaming, affiliate marketing and branding, he specialises in building and managing key B2B and B2C partnerships with Affiliates, helping the organisation achieve its ambitious goals. He was also one the first LRT Certified Professionals, where he completed LRT Certified Professional homework certification assignment, Approved and Published case-study on the LinkResearchTools blog. He have devised the current search acquisition strategy for CBS focusing on, onsite technical optimisation and Google paid advertising in PPC channels.
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Jamie Mitchell is Commercial Director of Game Changing Media, a boutique sports-marketing agency born from the desire to help operators and affiliates generate an ROI on their sponsorship marketing activities.
With the iGaming industry dominating sports sponsorship, better negotiations and activations are needed in this space. Jamie leads the commercial team in securing deals that align with brand objectives and that go beyond the badge.
Jamie Mitchell is Commercial Director of Game Changing Media, a boutique sports-marketing agency born from the desire to help operators and affiliates generate an ROI on their sponsorship marketing activities.
With the iGaming industry dominating sports sponsorship, better negotiations and activations are needed in this space. Jamie leads the commercial team in securing deals that align with brand objectives and that go beyond the badge.
