On the second episode of Footprints in the Market | Influencing iGaming, we’re delighted to welcome CBS Global Head of Affiliate Marketing & SEO Dan Shannon. Dan has a wealth of experience when it comes to marketing in the iGaming space, and we can’t wait to let you hear the valuable knowledge and insights he shared with us.
https://www.digital-footprints.co.uk/https://www.digital-footprints.co.uk/Digital Footprints Managing Director Sharon McFarlane sat down for a discussion with Dan, and the two covered a range of topics, including SEO considerations for iGaming brands, the role of AI in modern marketing strategies and recommendations for launching services in new geolocations.
Read through some highlights below.
The Growth of Crypto in iGaming
Cryptocurrency and blockchain tech have taken the iGaming world by storm. They can offer both operators and players a wide range of benefits, including but not limited to improved security and anonymity capabilities.
Speaking about the growth of crypto gaming, Dan said:
“The crypto side of the industry has accelerated a lot. It’s massive now, crypto. Another thing I’ve noticed is that crypto players now are two to three times more valuable than fiat players. So that’s a massive shift in the industry.”
The iGaming industry is built upon technology. As an operator, staying ahead of the curve and being ready to adapt to new tech trends and developments is critical. With crypto making waves across the iGaming space, it’s imperative that operators familiarise themselves with these digital assets and look at how they can integrate them into their products and services.
Considerations when Launching in New Geolocations
The international aspect of iGaming can offer huge opportunities. However, jumping straight in and launching services in lots of different geolocations can be a risky venture. Not only will you have think about scaling up your operations, but you’ll also have to contend with different regulatory challenges and obstables across various jurisdictions.
Speaking about the best approach for launching in new geolocations, Dan said:
“Unless you’ve got an unlimited budget or a massive budget and a massive team, I would look at just picking two or three geolocations which are quite simple to manage to start with. Once you make your money, once the growth’s there, once everything’s kicking into place, grow the business. Launch in a new geolocation, make a big deal of it, big marketing campaign.”
Dan and Sharon also discussed:
KPIs for measuring success (jump to 12.32)
The impact of Google updates (jump to 15.59)
Site speed and the user experience (jump to 21.05)
A huge thanks to Dan for sharing his knowledge, and to all our listeners for tuning in! Watch this space for season 2 of Footprints in the Market | Influencing iGaming.
