Footprints in the Market
There is absolutely no denying that women’s football is on an upward trajectory, over the past decade there has been remarkable growth in the game. With record breaking attendances, increased
In any business, understanding where customers are coming from and how they are reaching your platform is essential. For iGaming operators, mapping the player journey can be transformative and can
Sports sponsorship has often been seen as an attractive option for brands looking to connect to an engaged passionate audience. With the global sports sponsorship market projected to surpass $100
In an industry where there is often stigma attached to our product, and a critical eye over the way we market, it’s essential that we ensure we are hitting the
On the final episode of season 1 of Footprints in the Market | Influencing iGaming, Digital Footprints Managing Director Sharon McFarlane looked back and picked out some key highlights from
On episode 7 of Footprints in the Market | Influencing iGaming, we’re delighted to welcome Adam Gaskell, Head of UK Marketing at Kindred Group. With a number of brands under
On episode 6 of Footprints in the Market | Influencing iGaming, our host Sharon McFarlane was joined by Niamh Gallagher. Niamh is Marketing Manager at Mindway AI, an award-winning safer
On episode 4 of Footprints in the Market | Influencing iGaming, we are delighted to welcome iGP Chief Marketing Officer Michael Baker-Mosley. In this episode, Michael and Sharon McFarlane discussed
On the second episode of Footprints in the Market | Influencing iGaming, we’re delighted to welcome CBS Global Head of Affiliate Marketing & SEO Dan Shannon. Dan has a wealth
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